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Company Structure & Growth Plan

Path to $150k Director Salaries via Vietnam Office Transition

Contents

Executive Summary Org Chart Vietnam Transition Plan Revenue Analysis Financial Model The $150k Path Agent Roadmap Growth Scenarios Critical Risks Next Steps

🚨 CRITICAL UPDATE (15 Feb 2026)

Three staff have ALREADY LEFT Ven Agency:

Current Vietnam team: 6 staff remaining (down from 9). This plan reflects the updated team structure.

Executive Summary

STRATEGIC SHIFT: The directors have decided to close the Vietnam office in 2026 and transition to an AI-powered Melbourne team.

Current State

Target State (Month 12)

The Math

Vietnam savings: +$148k/year
Director salary increase: -$210k/year
Gap to fund from revenue growth: -$62k/year

This means: The $150k director salaries are PARTIALLY FUNDED by Vietnam closure ($148k of the $210k needed). The plan REQUIRES ~$62k additional revenue growth to fund the full raise + $190k for 2 strategic Melbourne hires who will manage AI agents rather than do manual work.

Critical Success Factors

  1. ✅ Build AI agents that match Vietnam team output quality
  2. ✅ Grow revenue by $320k+ to fund raises + new hires
  3. ✅ Execute transition ethically and legally (contracts, notice, severance)
  4. ✅ Hire right Melbourne team (AI orchestrators, not task-doers)

1. Current Org Chart (with Transition Status)

Directors Layer

Andy Nguyen (Director/CEO)
├── Charlie (AI PA) — Operations, email, scheduling, project management
├── Vietnam Team (via Mike Do) — ⚠️ TRANSITION PLANNED
└── Strategic oversight → EVOLVING TO: AI Infrastructure Architect

Steve Nguyen (Director/Technical)
├── Tom (AI PA) — Client management, support, data maintenance
├── Development operations — ⚠️ VIETNAM DEPENDENCY
└── Client technical delivery → EVOLVING TO: Client Strategy + AI Oversight

James (Director/Sales)
├── Brian (AI PA) — Sales pipeline, lead nurturing, outreach
└── New business development → UNCHANGED (core human function)

Management Layer

Mike Do (Vietnam Ops Lead) — $2,700/mo — ⚠️ Month-to-month, evaluate Jul 2026
├── Team management
├── Project coordination
└── Quality control
→ REPLACEMENT PLAN: Charlie + Tom agents (ops), new Melbourne AI Ops Manager (oversight)

Megan Volo (Digital Marketing Manager, AU-based) — $111.5k/year — ✅ RETAINED
├── Sammy (AI PA) — Ad performance, reporting, creative
├── Paid ads strategy (Meta/Google)
└── Client campaign management
→ EVOLUTION: From hands-on execution to AI-assisted strategy + oversight

Vietnam Team — Current Status (6 Staff Remaining)

✅ DEPARTED (Already Gone)
Name Role Departure Date Status
Ann Nguyen Admin 11 Feb 2026 LEFT
Zoe Nguyen Paid Ads 12 Feb 2026 LEFT
Loki Phan Full-stack Dev 13 Feb 2026 LEFT
CURRENT TEAM (6 Staff)

Development

Name Role Salary Contract Replacement Plan
Hank Nguyen Sr PHP Dev $3,000/mo Month-to-month Codex-powered dev agents + Melbourne contractor
Isaac Ngo Sr Frontend $2,400/mo Ends Jun 2026 Codex dev agents + Figma-to-code automation

Marketing

Name Role Salary Contract Replacement Plan
Duc Nguyen-Dinh Paid Ads (probation) $1,620/mo Probation ends Apr 2026 Sammy agent (EARLY EXIT CANDIDATE)
Paul Nguyen Jr SEO $930/mo Ends May 2026 SEO execution agents (EARLIEST EXIT CANDIDATE)

Design

Name Role Salary Contract Replacement Plan
Lucia Nguyen UX/UI $1,200/mo Ends Dec 2026 Figma API + AI design tools + Melbourne review

Operations

Name Role Salary Contract Replacement Plan
Mike Do Vietnam Ops Lead $2,700/mo Month-to-month Charlie + Tom agents + AI Ops Manager

Current Vietnam Team Cost

Development: $5,400/mo ($64,800/year)
Marketing: $2,550/mo ($30,600/year)
Design: $1,200/mo ($14,400/year)
Operations: $2,700/mo ($32,400/year)
Overhead: $500/mo ($6,000/year)
TOTAL: $12,350/mo = $148,200/year

Planned Melbourne Hires (Month 4-8)

Role Start Month Salary Responsibilities
Senior Account Manager Month 4 $95k/year Client retention + upsells, manages Account Mgmt Agent outputs, high-touch relationships (top 10 clients)
AI Operations Manager Month 6-8 $95k/year Manages agent fleet (training, QA, monitoring), agent performance optimisation, client delivery quality assurance

New Org Structure (Month 12)

2. Vietnam Transition Plan

Philosophy

Ethical Foundations

  1. Transparency with team: Vietnam team will be informed of the strategic shift (timing TBD by directors)
  2. Contract respect: All contract end dates will be honoured, no early terminations
  3. Training participation: Vietnam team invited to help train AI replacements (paid, valued work)
  4. Reference + severance: All departing staff receive strong references and fair severance (where applicable)
  5. Selective retention option: If 1-2 individuals prove irreplaceable, remote retention possible

Business Rationale

Three-Phase Timeline

Phase 1: Build & Parallel Run (Now → Month 6)

Objective: Build AI agents that can match Vietnam team output, validate quality through parallel execution.

Month Agent Build Vietnam Team Role Revenue Impact
1-2 Finance Agent, Account Mgmt Agent Mike documents SOPs, reviews agent output +$50k (upsells identified)
2-3 Client Onboarding Agent Mike documents SOPs, reviews agent output $0 (no change)
3-4 SEO Execution Agent Paul trains agent, runs parallel audits +$20k (content upsells)
4-5 Enhanced Sammy (Ads Agent) Duc trains, reviews campaign setups +$30k (ad revenue growth)
5-6 Content Production Agent Vietnam team reviews AI-generated content +$40k (new content packages)

Vietnam Team Status

  • Ann: Departed 11 Feb 2026, Finance Agent operational
  • Loki: Departed 13 Feb 2026, Codex agent + Hank covering
  • Zoe: Departed 12 Feb 2026, Sammy agent + Megan covering
  • 🟡 Paul: Contract ends May 2026 — DO NOT RENEW (SEO Agent ready by Month 4)
  • 🟡 Duc: Probation ends Apr 2026 — EVALUATE (may exit early if Sammy fully capable)
  • 🟢 Hank, Isaac, Lucia: Fully engaged, training agents, no changes yet

Key Milestone (Month 6): Directors review agent quality vs human output. Decision: Proceed to Phase 2 or pause?

Phase 1 Costs

Agent builds: $25k (Finance, Account Mgmt, Onboarding, SEO, Ads, Content)
Vietnam team: $74k ($148k × 6/12 = full team running)
Total Phase 1: $99k

Phase 1 Revenue Impact: +$140k (from agent-driven upsells)

Phase 2: Gradual Transition (Month 6 → Month 9)

Objective: AI handles primary workload, Vietnam team provides QA only. Continue natural attrition.

Month Agent Capability Vietnam Team Changes Revenue Impact
6 Dev Agent (Codex) goes live Isaac's contract ends Jun 2026 — DO NOT RENEW $0 (maintain quality)
7 QA/Testing Agent operational Hank reviews AI code output, reduces hands-on dev +$15k (fewer bugs = better retention)
7 Design Agent (Figma + AI tools) Lucia focuses on brand/UX strategy only (reduced hours?) $0
7-8 Evaluate Hank + Lucia continuation DECISION POINT: Keep remotely or full exit?

Critical Decision (Month 7)

Option A: Close Vietnam Office (Recommended)

  • Paul's contract ends May 2026 → DO NOT RENEW (already planned)
  • Isaac's contract ends Jun 2026 → DO NOT RENEW
  • Evaluate Duc after probation (Apr) → likely exit
  • Hank + Lucia retained remotely until Month 9-12 (complex work only)
  • Mike: Evaluate in Month 7-8 (transition ops to Charlie/Tom + AI Ops Mgr)
  • Savings start: $2,400 (Isaac) + $930 (Paul) + possibly $1,620 (Duc) = ~$5k/mo

Option B: Retain Skeleton Crew

  • Retain Mike (ops lead, 3 months) + Hank (complex dev, 6 months)
  • Total: $5,700/mo vs current $9,650/mo → saves ~$4k/mo
  • Risk: Delays full transition, team morale issues

Recommended: Option A. Continue natural attrition, retain Hank + Lucia remotely as contractors (hourly, as-needed).

Phase 2 Costs

Agent builds: $18k (Dev, QA, Design, Project Mgmt)
Vietnam team (Month 6-7): $24.7k ($148k × 2/12)
Vietnam team (Month 8-9, remote contractors): $12k (~$6k/mo × 2 = Hank + Lucia + Mike transition)
Melbourne hire (Sr Account Mgr from Month 4): $47.5k ($95k × 6/12)
Total Phase 2: $102.2k

Phase 2 Revenue Impact: +$80k (upsells + retention)

Phase 3: Melbourne Focus (Month 9 → Month 12)

Objective: Vietnam office closed, Melbourne team + AI agents handle all delivery.

Month Change Impact
9 Mike contract ends (or transitions fully to remote consultant) Ops fully on Charlie/Tom + AI Ops Mgr
9 Hire AI Operations Manager (Melbourne) Agent fleet management, QA oversight
10-12 Lucia contract ends Dec 2026 — DO NOT RENEW Design fully on AI tools + Melbourne review
10-12 Hank optional extension if complex builds needed Dev increasingly on Codex agents
12 Vietnam office fully closed Full $148k/year savings achieved

New Delivery Model (Month 12)

Client request arrives
  ↓
Account Manager (human) scopes work
  ↓
AI Ops Manager (human) assigns to agents
  ↓
Agents execute (dev/ads/SEO/content/design)
  ↓
AI Ops Manager QA's output
  ↓
Account Manager delivers to client

Human involvement: Scoping, QA, client communication
AI handles: Execution, reporting, documentation

Phase 3 Costs

Vietnam team (Hank/Lucia/Mike remote, Month 9-11): $15k (~$5k/mo × 3)
Melbourne hire (AI Ops Manager from Month 8): $39.6k ($95k × 5/12)
Agent operating costs: $3.9k/year (all agents)
Total Phase 3: $58.5k

Phase 3 Revenue Impact: +$100k (new AI service revenue, full agent capacity)

3. Revenue Analysis

Current Revenue Breakdown

Verified Monthly Recurring (Xero): $52,037/mo = $624k/year

Client Monthly Annual % of MRR Risk
MyRacehorse $15,620/mo $187k 30% CRITICAL
Hungry Minds $10,365/mo $124k 20% CRITICAL
HKA (Häcker) $8,469/mo $102k 16% HIGH
AES $6,751/mo $81k 13% HIGH
By Katia $5,554/mo $67k 11% MEDIUM
Others (4 clients) $5,278/mo $63k 10% LOW

Quarterly/Annual Clients (annualised): ~$302k/year
Estimated Total Annual Revenue: ~$926k/year

⚠️ Transition Risk Assessment

  • High dependency on Vietnam team: MyRacehorse (Hank dev), Hungry Minds (Duc/Sammy ads)
  • Zero churn tolerance: Top 5 clients = 90% of MRR. Losing ANY = catastrophic.
  • Mitigation: Account Mgmt Agent + Melbourne Sr Account Manager (Month 4) own top 10 relationships.

Revenue Growth Plan (Transition-Enabled)

Phase Growth Driver Revenue Impact
Month 1-6 (Phase 1) Agent-driven upsells: $90k
Content packages: $50k
+$140k
Month 6-9 (Phase 2) Improved retention: $50k
Ad spend growth: $30k
+$80k
Month 9-12 (Phase 3) AI Transformation Service launch: $60k
New client acquisition: $40k
+$100k
Year 1 Total Revenue $1.246M (+$320k, +35%)

Year 2 Target (Full AI Model): $1.5M (+$254k additional, +20%)

4. Revised Financial Model

Current State (Baseline)

Category Annual Cost % of Revenue ($926k)
Director salaries $240,000 26%
Megan Volo $111,500 12%
Vietnam team $148,000 16%
AI infrastructure $2,500 <1%
People subtotal $502,000 54%
Office, tools, overheads $80,000 9%
TOTAL COSTS $582,000 63%
Gross profit $344,000 37%

Target State (Month 12, Post-Transition)

Category Annual Cost % of Revenue ($1.246M)
Director salaries (NEW) $450,000 36%
Megan Volo $111,500 9%
Vietnam team $0 0%
Melbourne hires (2) $190,000 15%
AI infrastructure $10,000 <1%
Agent operating costs $3,900 <1%
Agent build (amortised) $18,000 1%
People subtotal $783,400 63%
Office, tools, overheads $90,000 7%
TOTAL COSTS $873,400 70%
Gross profit $372,600 30%

The Math

Vietnam savings: +$148k
Director raise cost: -$210k
Gap from transition: -$62k
Melbourne hires: -$190k
Agent costs: -$32k
Total funding needed: -$284k
Revenue growth planned: +$320k
Net surplus: +$36k

⚠️ Critical Insight

This plan REQUIRES revenue growth of $284k to break even. The planned $320k growth provides only $36k margin. Any revenue miss = directors don't get full $150k.

5. The $150k Path

Milestones: $80k → $150k Per Director

Month 1 (Feb 2026): Commitment
  • ✅ Approve transition plan + $55k agent build budget
  • ✅ Build Finance Agent (replacing departed Ann)
  • ✅ Build Account Mgmt Agent (highest ROI)
  • ✅ Confirm revenue growth targets

Director salary: $80k (no change yet)
Vietnam team status: 6 staff operational (Ann, Loki, Zoe already departed)

Month 2-3 (Mar-Apr 2026): Foundation
  • ✅ Finance Agent goes live
  • ✅ Account Mgmt Agent identifies first upsell opportunities
  • ✅ Build Client Onboarding Agent
  • ✅ Build SEO Execution Agent (Paul's replacement)
  • ✅ Duc probation decision (Apr) — likely exit if Sammy ready

Director salary: $80k (no change)
Vietnam team status: 6 staff (may drop to 5 if Duc exits Apr)

Month 4 (May 2026): First Hires + First Exits
  • ✅ Hire Sr Account Manager (Melbourne, $95k)
  • ✅ Paul's contract ends May 2026 → DO NOT RENEW (SEO Agent ready)
  • ✅ Launch content upsell packages (5 clients signed)
  • ✅ Revenue checkpoint: On track for +$140k Phase 1 growth?

Director salary: $100k (+$20k) — early raise IF revenue targets hit
Vietnam team status: 5 staff (Paul gone, possibly Duc gone)
Savings: $930/mo (Paul) + possibly $1,620/mo (Duc) = ~$2.5k/mo

Month 5-6 (Jun-Jul 2026): Parallel Run Validation
  • ✅ Build Content Production Agent
  • ✅ Build Enhanced Sammy (Ads Agent)
  • ✅ Isaac's contract ends Jun → DO NOT RENEW (Codex agent + Hank covers)
  • CRITICAL DECISION POINT (Month 6): Agent quality review
    • ✅ If quality matches humans → Proceed to Phase 2
    • ⚠️ If quality gaps exist → Delay transition, extend contracts

Director salary: $100k (no change)
Vietnam team status: 4 staff (Isaac gone)
Savings: +$2,400/mo (Isaac) = ~$5k/mo total

Month 7 (Jul-Aug 2026): Phase 2 Acceleration
  • ✅ Build Dev Agent (Codex-powered, Hank reviews)
  • ✅ Build QA/Testing Agent
  • ✅ Mike decision: Transition to remote consultant or exit
  • ✅ Revenue checkpoint: Phase 2 on track (+$80k)?

Director salary: $120k (+$20k) — IF revenue on track
Vietnam team status: 3-4 staff (Mike possibly transitioning out, Hank + Lucia + possibly Duc)
Savings: ~$6-8k/mo run rate

Month 8 (Aug 2026): Melbourne Team Complete
  • ✅ Hire AI Operations Manager (Melbourne, $95k)
  • ✅ Build Design Agent (Figma + AI tools)
  • ✅ Launch AI Transformation Service (3 pilot clients)
  • ✅ Hank + Lucia transition to remote contractors (hourly, as-needed)

Director salary: $120k (no change)
Team: 3 directors + Megan + 2 Melbourne hires + 2-3 Vietnam remote contractors

Month 9-11 (Sep-Nov 2026): Full AI Delivery Model
  • ✅ Build Project Management Agent
  • ✅ Scale AI service to 8 clients
  • ✅ Mike fully transitioned out (if not already)
  • ✅ Hank contract evaluation — extend if complex builds needed

Director salary: $120k (no change)
Team: 3 directors + Megan + 2 Melbourne hires + 1-2 Vietnam remote contractors (Lucia + possibly Hank)

Month 12 (Dec 2026): Target Achieved
  • ✅ Lucia's contract ends Dec 2026 → DO NOT RENEW
  • Vietnam fully closed, $148k/year savings locked in
  • ✅ All 8+ agents operational
  • ✅ Revenue target hit: $1.246M (+$320k)

Director salary: $150k (+$30k)🎉 TARGET ACHIEVED (IF revenue targets met)

Team: 3 directors + Megan + 2 Melbourne hires + 13 AI agents
Savings: Full $148k/year (vs $148k Vietnam baseline)

6. Agent Roadmap

Priority 1: Vietnam Replacement Agents

Agent Build Month Replaces Build Cost Operating Cost/Year
Finance/Bookkeeping Agent Month 1 Ann Nguyen (Admin, $1,920/mo) — DEPARTED 11 Feb $6k $300
SEO Execution Agent Month 3 Paul Nguyen (Jr SEO, $930/mo) $5k $400
Enhanced Sammy — Ads Agent Month 5 Zoe Nguyen ($2,160/mo) — DEPARTED 12 Feb + Duc ($1,620/mo) $7k $1,200
Dev Agent — Codex-Powered Month 7 Loki Phan ($1,630/mo) — DEPARTED 13 Feb + Hank ($3,000/mo) + Isaac ($2,400/mo) $12k $800
Design Agent — Figma + AI Month 9 Lucia Nguyen (UX/UI, $1,200/mo) $8k $600

Priority 2: Revenue-Enabling Agents

Agent Build Month Purpose Build Cost Revenue Impact
Account Management Agent Month 1 Client health scoring, churn risk detection, upsell opportunities $8k +$225k/year
Content Production Agent Month 5 Blog posts, social media, eDM templates — NEW service offering $7k +$74k/year

Total Agent Investment

Total build cost: $72k
Total operating cost/year: $5.9k
Year 1 ROI: 155% ($198.5k benefit vs $77.9k cost)
Year 2+ ROI: 2,407% ($148k/year savings + revenue improvements)

7. Growth Scenarios

Scenario 1: Conservative (Minimum Viable)

Strategy: Execute transition, minimal revenue growth, directors stay at lower salaries.

Revenue

  • Current: $926k
  • Agent-driven upsells: $80k (conservative)
  • Churn reduction: $45k
  • Total: $1.051M (+13.5%)

Costs

  • Directors: $360k ($120k each — partial raise only)
  • Total costs: $938.1k

Gross profit: $112.9k (11% margin)

Verdict: ⚠️ Directors get $120k (not $150k), but plan is self-funding. Conservative path if revenue growth is uncertain.

Scenario 2: Moderate (RECOMMENDED)

Strategy: Execute transition + focused revenue growth + AI service launch.

Revenue

  • Current: $926k
  • Content packages: +$72k
  • AI service: +$96k
  • New clients: +$48k
  • Agent-driven upsells: +$50k
  • Churn reduction: +$90k
  • Total: $1.282M (+38%)

Costs

  • Directors: $450k ($150k each)
  • Total costs: $1.033.1k

Gross profit: $248.9k (19% margin)

Verdict:RECOMMENDED. Achieves $150k with healthy margin, realistic revenue targets, balanced risk.

Scenario 3: Aggressive

Strategy: Execute transition + scale AI service + significant client acquisition.

Revenue

  • Current: $926k
  • AI service (scaled): +$270k
  • Content packages: +$90k
  • New clients: +$140k
  • Existing client growth: +$100k
  • Total: $1.526M (+65%)

Costs

  • Directors: $450k
  • Melbourne hires: $300k (3 staff)
  • Total costs: $1.180.2k

Gross profit: $345.8k (23% margin)

Verdict: ✅ HIGH REWARD, HIGH RISK. Requires successful AI product launch + strong sales execution. Only pursue if Moderate scenario succeeds in Q1-Q2.

8. Critical Risks

Transition-Specific Risks

Risk Impact Probability Mitigation
Agent quality doesn't match Vietnam team CRITICAL MEDIUM Phase 1 parallel run mandatory, delay transition if gaps exist
Client discovers transition mid-execution, loses confidence HIGH LOW Proactive comms strategy, emphasise quality commitment
Vietnam team morale collapses, key person quits early MEDIUM LOW Transparent comms, training incentives, retention bonuses for Hank
Melbourne hires underperform (can't manage AI agents) HIGH MEDIUM Rigorous hiring (AI literacy tests), 3-month probation, clear KPIs
Revenue growth targets missed CRITICAL MEDIUM Conservative scenario still viable ($120k director salaries)

Client Retention Risks

Risk Impact Probability Mitigation
MyRacehorse churns ($187k/year) CATASTROPHIC LOW Andy/Steve personal exec relationship, quarterly check-ins, Account Mgmt Agent monitoring
Hungry Minds churns ($124k/year) CATASTROPHIC LOW Same as above
Quality drops during transition → widespread churn CATASTROPHIC LOW Phase 1 parallel run, human QA mandatory Phase 2-3, AI Ops Mgr oversight

9. Next Steps (30-Day Action Plan)

Week 1 (Now)

Week 2

Week 3

Week 4